Your rankings in Google and Yandex
under control
One unified workspace for keywords, pages, backlinks and competitors — fed live by Google Search Console and Yandex Webmaster. No spreadsheets. No noise.
Everything an SEO team checks before coffee, in one screen.
Pay for projects and keywords.
The free plan needs no card and never expires. Pay only when you outgrow it.
- 1 project
- 20 keywords per project
- 3 locations per keyword
- Backlink monitoring
- CSV export
- 2 projects
- 100 keywords per project
- 10 locations per keyword
- Backlink monitoring
- Parser recheck, up to 50/day
- CSV export
- 10 projects
- 500 keywords per project
- 50 locations per keyword
- Backlink monitoring
- Parser recheck, up to 300/day
- CSV export
What our customers say
Verified user reviews via Compasly.
What is Site Metrics Tool
Site Metrics Tool is a Russia-built full-cycle SEO platform that pulls Google Search Console and Yandex Webmaster into one dashboard, tracks rankings across hundreds of keywords, audits backlink quality, checks Core Web Vitals, and pings you when something breaks. It's not another wrapper over Western APIs — we were designed around dual integration from day one, because in the Russian-language web you can't see the full picture without both sources.
- OAuth with Google Search Console and Yandex Webmaster in one click
- Position and click history per query, building from the day you connect
- Free plan, no card — 1 project, 5 keywords forever
Who it's for
The platform addresses three job-shapes: daily monitoring of a single site, portfolio management for small businesses, and agency workflows with dozens of client sites. Webmasters, e-commerce owners, in-house SEO leads, and content marketers all use Site Metrics Tool as the day-to-day work surface over raw Yandex and Google data.
Rank tracking in Google and Yandex
The core feature is daily rank tracking across both engines. Add keywords as a list or with one click from a connected Search Console, and the platform records where your site ranks for each query. Track global positions or per-region (on paid plans): 50+ Russian cities from Moscow to Vladivostok.
- Top-100 keyword import from GSC and Webmaster in one click
- Per-location + per-device (mobile / desktop) measurements
- Competitor comparison in the same SERP on any plan
- Alerts for position drops, falling out of top-10, entering top-3
Backlink analysis and Yandex disavow
Backlinks are a critical ranking factor and a major pain point for Russian SEO teams: the GSC API exposes no inbound link data at all. The only programmatic path to link-profile work is Yandex Webmaster. Site Metrics Tool pulls the full referring-domains list automatically, scores the risk of each donor domain from our own data (its share of your profile, its share of broken links, search-results mirrors), and ships a one-click disavow export in both Google and Yandex formats.
- Weekly link-profile sync from Webmaster
- Risk score 0–100 per donor domain
- One-click disavow export in Google or Yandex format
Speed and technical SEO
LCP, INP, CLS — official Google ranking signals. The free Site Metrics Tool SEO audit queries PageSpeed Insights for the mobile and desktop versions of the homepage and shows LCP, CLS, TBT, TTFB and other Lighthouse metrics. It is a lab measurement, not real-user CrUX data, but it catches regressions well: run it after a release and you see the page got heavier before traffic takes the hit.
Automation and notifications
Nobody wants to manually check every morning whether something tanked. Site Metrics Tool watches for changes and pings you when a top-10 keyword drops to 11+, when traffic falls by a configured percentage week-over-week, or when the site loses clicks or backlinks. Notifications go by email.
- Daily email digest — no spam
- Position-drop alert (configurable threshold)
- Alert on lost GSC / Webmaster data (expired OAuth)
- Custom rules: metric, condition, threshold
Russia-first and secure by default
All data is stored in Russia on our own servers. Google and Yandex OAuth tokens are AES-256-encrypted before writing to the DB. RUB billing via UnitPay and SBP — no cross-border payment friction. The interface, docs and support are all in both Russian and English. The platform is built around Russian-market specifics from day one.
Frequently asked
How is Site Metrics Tool different from Semrush and Ahrefs?
The main difference is the Russian-market focus: direct Yandex Webmaster integration (Semrush and Ahrefs don't have it), per-Russian-city ranking across 50+ cities, RUB billing, prices 5-10× lower than the Western competitors' entry tiers. That said, we don't try to replace Ahrefs end-to-end — we don't have a proprietary 33T-link index or Semrush-grade keyword research.
Can I track rankings in Yandex?
Yes — it's one of the core features. Connect Yandex Webmaster via OAuth and Site Metrics Tool pulls position, click, impression and CTR data once a day. We also run an embedded SERP parser for extra checks (especially for competitors not in your Webmaster).
What does it cost and is there a free plan?
Yes, the free plan is forever: 1 project, 5 keywords, basic analytics. Paid plans start at $12/mo (Basic — 1 project, 20 keywords, backlinks, export), Pro — $31/mo, Agency — $87/mo. All prices are in USD equivalent of RUB pricing (rate: 80 RUB = $1).
What data does the Google Search Console API expose?
GSC returns impressions, clicks, CTR and average position by query, page, country, device and search type — for the last 16 months. The GSC API does NOT expose inbound link data (only the web UI does). For backlinks we therefore rely on Yandex Webmaster.
I only work with Google. Is this still useful?
Yes, you can connect only Google Search Console and skip Yandex. You still get the dashboard with position history, alerts and Google-only competitor analysis. Some features (backlinks, per-Russian-city rankings) just stay dormant.
How often does data refresh?
GSC and Yandex Webmaster sync once a day. The embedded SERP parser for competitor and edge-case checks runs in the background queue (1 check every 10-25 seconds, up to 5 per tick). On Pro and Agency you can turn on a daily automatic re-check of stale positions. Core Web Vitals are checked on demand via the PageSpeed Insights API.
How do I set up alerts for ranking drops?
On the Alerts page in your dashboard. Create a rule: 'notify me if a top-10 keyword drops to 11+' or 'traffic dropped 20% week-over-week', or your own formula. Notifications go by email.
Where is my data stored?
Data is stored on our servers in Russia. Google and Yandex OAuth tokens are encrypted before being written to the DB. We don't share your data with third parties and don't use it for training or resale.