Free SEO tools

Site Metrics Tool's free SEO tools are a set of online checks that cover daily webmaster tasks: robots.txt validator, sitemap.xml audit, meta-tag analyzer, Core Web Vitals tester via PageSpeed Insights, SSL, redirect-chain and hreflang checks. No signup, no card — paste a URL and you get a full report. There is a soft cap of 5 checks per hour per IP so we do not hammer the sites being checked. We originally built these checks for our own support workflow, then opened them publicly because Russian-language web has very few good free utilities — most "free" services hide half the report behind a paid account. Not here: every utility returns the complete output up front.

• No signup, no card, no email confirmation
• Up to 5 checks per hour per IP — plenty for one-off tasks
• Full report up front, no "half the report behind a paywall"
• robots.txt is checked for Googlebot, YandexBot and Bingbot at once

The set is eight checks covering everyday SEO tasks: robots.txt, sitemap.xml, meta tags, Core Web Vitals, SSL, redirect chains and hreflang run right here. Positions in Google and Yandex cost paid SERP requests, so rank tracking lives in the dashboard rather than an anonymous tool — on the free plan that is 5 keywords with history and alerts.

An exact position for a query cannot be handed out free and unlimited: every SERP measurement in Yandex and Google is a paid request through a third-party provider. So we track positions inside a project, where the spend stays within your plan limits, rather than in an anonymous tool. Connect your site via OAuth to Search Console and Webmaster and the platform pulls positions, clicks, impressions and CTR once a day, builds history and alerts on drops. On the free plan that is 1 project and 5 keywords, no card.

• Google and Yandex positions in one table
• Per-Russian-city measurement on paid plans
• Clicks, impressions and CTR from Search Console and Webmaster
• Position history and drop alerts
• Competitor comparison in the same SERP

Robots.txt is one of the riskiest files on a site: a single bad directive can hide half your catalog from indexing and traffic walks away in a week. Site Metrics Tool's validator parses the file line by line: checks User-agent correctness, path syntax in Disallow and Allow, presence and reachability of Sitemap, catches conflicting rules (Allow inside Disallow for the same bot). On top of that we run any URL through a crawler simulator and tell you whether it's allowed for the chosen bot. Great pre-release check when launching a new section or restructuring URLs.

• Strict REP parsing (Google) + Yandex extensions
• Path syntax: characters, case, wildcards *, end anchor $
• Simulator: "is this URL allowed for Googlebot / YandexBot?"
• Missing Sitemap directive detection
• Highlights lines with errors

The sitemap is the main channel to tell engines what URLs exist. If it's broken, engines just never discover new pages in time. The sitemap.xml checker does three things: validates against the sitemap.org XML schema, counts URLs and warns about the 50 000 per-file limit, and walks each URL recording the HTTP response (200 / 301 / 404). How many of those URLs are actually indexed is in the Pages report in Search Console and in "Pages in search" in Yandex Webmaster.

• sitemap.org spec validation
• URL count check against the 50 000 per-file limit
• Broken link detection (404, 5xx)
• Duplicate URL detection inside the map
• Sitemap-index and nested-map support

Meta tags are the first thing a user sees in the SERP and almost everything an engine sees on first index. The meta-tag analyzer checks title and description (length, duplicates across the site, keyword presence), canonical (link correctness and chain), Open Graph and Twitter Card (for social), hreflang (for multilingual projects), schema.org JSON-LD (Organization, Product, Article, BreadcrumbList, FAQPage and others), and presence of a robots meta tag plus its conflict status with robots.txt. One report and you know what to fix before launch.

• Title / description length vs SERP truncation
• canonical → canonical → 404 chains — a common silent bug
• JSON-LD validation via schema.org
• hreflang with reciprocal-link verification

The tool queries Google PageSpeed Insights for mobile and desktop. If the domain has enough traffic we show field data — real user metrics over the last 28 days from the Chrome User Experience Report (CrUX), the exact numbers Google uses for ranking. When field data is missing we show Lighthouse lab metrics — a synthetic measurement that still catches regressions. LCP, INP, CLS are shown separately for mobile and desktop, marked green / yellow / red against the official thresholds, with a link to PageSpeed Insights.

Thousands of people use Site Metrics Tool's free utilities daily, across very different scenarios. Webmasters run a rank check before the morning standup to know if anything tanked overnight. Marketers run new landing pages through the meta-tag analyzer before pointing paid traffic. Developers validate robots.txt before pushing a release. SEO agencies use the reports as proof to clients that the technical audit was complete.

The free checks do their job, but they are one-shot: you run them by hand when you need to. In the dashboard, Search Console and Webmaster data sync once a day, position history builds up and drops trigger email alerts — already on the free plan (1 project, 5 keywords). Basic at $12/mo: 1 project, 20 keywords, up to 3 cities per keyword, up to 1,000 backlinks, CSV export. Pro at $31/mo: 2 projects × 100 keywords, up to 10 cities per keyword, up to 10,000 backlinks, daily auto re-check, up to 50 requests a day, CSV export. Agency at $87/mo: 10 projects × 500 keywords, up to 50 cities per keyword, up to 50,000 backlinks, daily auto re-check, up to 300 requests a day, CSV export. Auto re-check spends paid SERP requests, so it stays off until you turn it on in the project settings. The free checks stay free forever.

• Free, $0: 1 project, 5 keywords, GSC and Webmaster sync, history, alerts
• Basic, $12/mo: 1 project, 20 keywords, up to 3 cities per keyword, up to 1,000 backlinks, CSV export
• Pro, $31/mo: 2 projects × 100 keywords, up to 10 cities per keyword, up to 10,000 backlinks, daily auto re-check, up to 50 requests a day, CSV export
• Agency, $87/mo: 10 projects × 500 keywords, up to 50 cities per keyword, up to 50,000 backlinks, daily auto re-check, up to 300 requests a day, CSV export

Site Metrics Tool is a Russian platform, and the tools are built around market specifics: Google and Yandex on equal footing, Russian regions for rank measurement, Mir card and SBP payments, Russia-hosted servers, 152-FZ compliance. We don't hand the URLs you submit to third parties, we don't store reports publicly, and we don't index them in search. All checks run on our servers in Russia.