Free SEO tools

Site Metrics Tool's free SEO tools are a set of online checks that cover daily webmaster tasks: site rank checker across Google and Yandex, robots.txt validator, sitemap.xml audit, meta-tag analyzer, Core Web Vitals tester based on real users. No signup, no card, no quotas — paste a URL and you get a full report. We originally built these checks for our own support workflow, then opened them publicly because Russian-language web has very few good free utilities — most "free" services hide half the report behind a paid account. Not here: every utility returns the complete output up front.

• No signup, no card, no email confirmation
• No quotas: run as many checks as you need, any time
• Same algorithms as the paid platform modules
• Works for Google, Yandex, and Bing in one place

The current set is five daily checks that cover roughly 80 % of routine SEO tasks: indexing and crawling, basic on-page optimization, ranking, and technical speed. They share modules with the paid monitoring — so when you outgrow ad-hoc checks and want automatic 6-hour syncs, the switch to a paid plan is seamless: same data, same UI.

The most common SEO question is "where do we rank for this query?". We measure two ways. One: hit the SERP through a rotating pool of region-specific IPs so we get the same results a real user in that region would see. Two (paid plans): pull average positions from the Google Search Console API and Yandex Webmaster. The free check does the first scenario: enter a domain, a keyword, and a region — we crawl the top-100 and return your site's position, the page title, the snippet, and the top-3 competitor links.

• Google measurement across 200+ countries and regions
• Yandex measurement across 200+ Russian cities
• Mobile and desktop measured separately — positions actually differ
• Top-3 SERP competitors with titles and URLs
• Local pack (maps) for GMB and Yandex.Maps

Robots.txt is one of the riskiest files on a site: a single bad directive can hide half your catalog from indexing and traffic walks away in a week. Site Metrics Tool's validator parses the file line by line: checks User-agent correctness, path syntax in Disallow and Allow, presence and reachability of Sitemap, catches conflicting rules (Allow inside Disallow for the same bot). On top of that we run any URL through a crawler simulator and tell you whether it's allowed for the chosen bot. Great pre-release check when launching a new section or restructuring URLs.

• Strict REP parsing (Google) + Yandex extensions
• Path syntax: characters, case, wildcards *, end anchor $
• Simulator: "is this URL allowed for Googlebot / YandexBot?"
• Missing Sitemap directive detection
• Highlights lines with errors

The sitemap is the main channel to tell engines what URLs exist. If it's broken, engines just never discover new pages in time. The sitemap.xml checker does four things: validates against the sitemap.org XML schema, counts URLs and warns about the 50 000 per-file limit, walks each URL and records the HTTP response (200 / 301 / 404), and (on paid plans) compares the list to actually-indexed pages via the GSC API. That instantly surfaces the gap between "what you gave the engines" and "what they actually indexed".

• sitemap.org spec validation
• URL count check against the 50 000 per-file limit
• Broken link detection (404, 5xx)
• Duplicate URL detection inside the map
• Sitemap-index and nested-map support

Meta tags are the first thing a user sees in the SERP and almost everything an engine sees on first index. The meta-tag analyzer checks title and description (length, duplicates across the site, keyword presence), canonical (link correctness and chain), Open Graph and Twitter Card (for social), hreflang (for multilingual projects), schema.org JSON-LD (Organization, Product, Article, BreadcrumbList, FAQPage and others), and presence of a robots meta tag plus its conflict status with robots.txt. One report and you know what to fix before launch.

• Title / description length vs SERP truncation
• Site-wide title duplicate detection (paid plans)
• canonical → canonical → 404 chains — a common silent bug
• JSON-LD validation via schema.org
• hreflang with reciprocal-link verification

This is not Lighthouse. Lighthouse gives lab data — synthetic measurements in an artificial environment. Site Metrics Tool returns field data — actual metrics from actual users over the last 28 days, sourced from the Chrome User Experience Report (CrUX). These are the exact numbers Google uses for ranking. We show LCP, INP, CLS separately for mobile and desktop traffic, mark each as green / yellow / red against the official thresholds, and link out to PageSpeed Insights for the specific issue breakdown.

Thousands of people use Site Metrics Tool's free utilities daily, across very different scenarios. Webmasters run a rank check before the morning standup to know if anything tanked overnight. Marketers run new landing pages through the meta-tag analyzer before pointing paid traffic. Developers validate robots.txt before pushing a release. SEO agencies use the reports as proof to clients that the technical audit was complete.

The free checks do their job perfectly, but they're one-shot: you fire them manually when you need to. A paid subscription automates exactly the same checks and adds history. Basic at 990 ₽/mo tracks 50 keywords every 6 hours, stores 16 months of history, and alerts on drops. Pro at 2 990 ₽/mo adds Yandex Webmaster backlink analysis, scheduled Core Web Vitals monitoring, and a 2-project portfolio. Agency at 7 990 ₽/mo adds 10 projects, white-label reports, team roles and an API. The free checks stay free forever — no upsell, no hidden quotas.

• Free: manual checks, no history, no alerts — forever free
• Basic: auto-tracking 50 keys, 1 project, 16-month history
• Pro: 200 keys, backlinks, scheduled Core Web Vitals
• Agency: 10 projects, white-label, API, team roles

Site Metrics Tool is a Russian platform, and the tools are built around market specifics: Google and Yandex on equal footing, Russian regions for rank measurement, Mir card and SBP payments, Russia-hosted servers, 152-FZ compliance. We don't hand the URLs you submit to third parties, we don't store reports publicly, and we don't index them in search. All checks run on our servers, the check source code is identical to the paid modules — because it is the same module.