Site Metrics Tool vs Semrush — honest comparison for the Russian market
Semrush is the global SEO Swiss-army knife — huge database, primarily Western-focused. Site Metrics Tool is a compact platform purpose-built for the Russian market: deep Yandex Webmaster integration, RUB billing, per-Russian-city tracking, 3–5× lower prices. If you target the US market, Semrush wins. For Runet, Site Metrics Tool is usually the more practical pick. Here's the head-to-head across 12 criteria.
Feature-by-feature
| Feature | Site Metrics Tool | Semrush |
|---|---|---|
| Yandex Webmaster integration | Full OAuth, hourly sync | None — no Yandex data at all |
| Google Search Console integration | Full OAuth, 16-month history | Full |
| Per-Russian-city rank tracking | 200+ Russian cities | Country-level only |
| Keyword database | Pulled from your GSC/Webmaster | 25B+ keywords globally |
| Backlink analysis | Via Yandex Webmaster API + GSC | Proprietary 43T+ link index |
| Disavow workflow | One-click export for Google and Yandex | Google only |
| Core Web Vitals (CrUX field data) | Built-in via PageSpeed Insights API | Built into Site Audit |
| Entry plan price | 0₽ (Free) or 990₽/month (Basic) | from ~$129.95/month |
| RUB billing | Yes | No, USD/EUR only |
| Content tools (writer, briefs) | None | Full suite |
| Competitor research | Basic — competitor rankings in same SERPs | Deep — Traffic Analytics, market share |
| API access | Pro tier and up | Business tier (from $499/month) |
Site Metrics Tool — pros
- 5–10× cheaper for core monitoring use cases
- Direct Yandex integration — Semrush has none
- Russian-language UI, docs and support
- RUB billing, no cross-border payment friction
When to pick Semrush
- No proprietary 25B-keyword database — we work from what you track
- No content generator or AI briefs
- No Traffic Analytics with competitor market-share view
Verdict
If your site primarily runs on Yandex + Google in Russia, Site Metrics Tool usually covers ranking, backlinks and Core Web Vitals more fully — and at a fraction of the cost. If you need the global keyword database, US/EU competitor intelligence, or the full content-tooling suite, stay with Semrush. The two complement rather than replace: many Russian agencies run Semrush for Western-market intel and Site Metrics Tool for day-to-day monitoring of Russian-language projects.
Frequently asked
Can I migrate from Semrush?
There's nothing to migrate — Site Metrics Tool reads directly from GSC/Webmaster, not from external imports. Connect OAuth and you have full history within 5 minutes.
Does Site Metrics Tool analyse competitor domains?
Yes, in basic form. Add competitors on the project page and the parser records their positions in the same SERPs as yours. We don't offer Semrush-grade Traffic Analytics depth.