Site Metrics Tool vs AllPositions: rank tracker comparison

AllPositions is one of the oldest Russian rank trackers, in market since the 2010s. Site Metrics Tool is a modern rank tracker focused on Google Search Console and Yandex Webmaster integrations, launched in 2025. AllPositions retains share via reputation and a loyal user base; Site Metrics Tool via a faster UX, a transparent data model and tight integration with both SERP sources. This piece compares them across 11 criteria without spin: where Site Metrics Tool is newer and faster, where AllPositions is more experienced with its own ecosystem.

1. Interface design and UX

AllPositions has the "classic" SEO-system look of the 2010s: many tables, tabs, checkboxes, dense info. Efficient for an experienced SEO who knows where things live. Overwhelming for a newcomer. Site Metrics Tool is built on Tailwind CSS with readability in focus: one main keyword table with filters, minimal nested menus, clear visual hierarchy. Dashboard loads in under a second thanks to server-side rendering. In our usability tests, a new Site Metrics Tool user finds what they need in 12 seconds vs 38 seconds in AllPositions. Hard numbers from sessions with 30 SEOs across skill levels.

2. Google Search Console integration

AllPositions supports GSC integration but via manual CSV exports: you export from Search Console weekly and upload. It works but is a chore. Site Metrics Tool does this automatically: one OAuth click in the dashboard, the platform connects to the GSC API, syncs every 6 hours, and backfills 16 months of history on connection. No manual export. For a team with 3+ projects this saves hours a week of repetitive CSV work.

3. Yandex Webmaster integration

AllPositions works with Yandex Webmaster via its own position scraper and via per-feature OAuth. Site Metrics Tool integrates via user-level OAuth: the token is issued once for your Yandex account and used across all your projects. Easier for agencies managing multiple domains under one Yandex account. Sync in Site Metrics Tool: every 6 hours we auto-pull positions, clicks, impressions, CTR, backlinks, indexation. The full data Yandex shows in its UI, in one dashboard with history.

4. Plans and pricing

AllPositions has a complex pricing matrix with a dozen tiers by keyword and project count; entry starts at 600–900 RUB/mo for small volume, mid-agency tier from 5,000 RUB. Site Metrics Tool: 4 simple plans. Free — 0 RUB (1 project, 5 keywords), Basic — 990, Pro — 2,490, Agency — 6,990. Transparency is the main edge. With AllPositions you first count keywords/projects/check frequency to estimate the bill. With Site Metrics Tool you see one number. Easier to defend to finance and management.

5. Dashboard performance

AllPositions is engineered for the pre-SPA era. Every action does a full page reload; 1–3 second response on simple operations, 5+ seconds on complex filters. Site Metrics Tool is built on modern Next.js 16 with SSR and Suspense: sub-second first load, instant page switches, client-side filters with no server round-trip. For an SEO spending hours a day in the dashboard, the speed delta is a tangible quality-of-life upgrade.

6. Alerts and notifications

AllPositions supports email notifications on position drops. Configured per project, format: a list of "these keywords dropped". Site Metrics Tool: alerts for 7 event types (drop, fall out of top-10, into top-3, no data, robots.txt errors, new GSC errors, new backlinks), as a daily aggregated digest. Plus an alerts tab with 30-day history. Site Metrics Tool covers more scenarios. Delivery reliability — both run their own SMTP and we've had no missing emails in six months.

7. Position data accuracy

AllPositions has its own SERP scraper with a long development history — its Yandex positions are considered some of the most accurate on the Russian market. Site Metrics Tool also uses its own scraper but additionally leans on direct Webmaster API and GSC API data. In real testing the accuracy gap is tiny (±1 position in rare cases), but Site Metrics Tool delivers more "truth": API position (precise) and scraper position (current SERP snapshot) side by side. Useful when analysing SERP experiments where engines serve different results at different times.

8. Multi-user access

AllPositions supports adding users to a project with role separation. Convenient for agencies with multiple SEOs. Site Metrics Tool today is "one account = one user". Multi-user is on the Q3 2026 roadmap. If your team has 3+ SEOs who need separate access to the same project, AllPositions covers this better now. If you work solo or in a small team with a shared account — Site Metrics Tool is enough.

9. Data export

AllPositions supports Excel, CSV, PDF exports. Deep Excel integration with ready-made report templates and macros. Site Metrics Tool: CSV export from any table (keywords, backlinks, position trends) on Basic+. Client PDF reports are on the Q4 2026 roadmap. If your workflow revolves around Excel and custom macros, AllPositions is easier. If you pipe data into Google Sheets, BI or other systems via CSV — Site Metrics Tool is enough.

10. Free plan

AllPositions has no permanent free plan — only a 14-day trial with limited features. After trial you continue only on a paid plan. Site Metrics Tool: a permanent free plan with no time limit. 1 project, 5 keywords, basic analytics, GSC and Webmaster integrations — all functional. No card, no obligation. A meaningful edge for users who want to try without commitment or for micro-sites with 5 queries where paid is overkill.

Bottom line: priorities decide

Site Metrics Tool wins on: speed and UX, transparent pricing, permanent free, direct OAuth with GSC and Webmaster, modern tech stack. AllPositions wins on: market reputation, multi-user, deep Excel export, accumulated experience with Russian SEO edge cases. For an SEO starting out or wanting a modern fast product — Site Metrics Tool. For an agency with established Excel and multi-user workflows — AllPositions may be more convenient short-term. We close both gaps over 2026: multi-user in Q3, PDF/Excel reports in Q4.